Is it all about price?
It’s easy to believe that all marketing service providers just buy on price. Many do, but the smart ones don’t. They know the difference between cheap and competitive, and there is a difference.
The internet is awash with printers and graphics providers who sell purely on price. You can hardly ignore the flash banners on their pages bombarding your senses with impossibly cheap print and delivery in 24 hours (if you pay the premium).
However one thing that most of them cannot offer is advice,